Brand VideoĬorum, a brand known for creating timepieces with a futuristic mindset was founded in 1955. For instance, the Heritage Coin is reminiscent of the 60s Coin watch worn by US presidents.Ī truly unique brand, Corum is a brand with a progressive mindset and a much more progressive approach towards its creations. Presented with a toned-down aesthetic, this collection is about celebrating the rich history of the brand. The Heritage collection is somewhat different in its very own language. This makes the dial give out a distorted yet distinct look. What makes it unique is the 8mm thick sapphire crystal glass covering the dial. Accoutred with a shaped movement called the CO 410 calibre, Corum’s Lab collection is unorthodox yet visually appealing.Īnother collection hovering over Corum’s innovative personality is the Bubble collection. Known for its barrel-shaped case, this collection is also renowned for its technical acuity. The Lab collection, for instance, is a beautifully unique take on their unorthodox journey. A tribute to the Admiral’s Cup, an international yachting regatta, also unofficially known as the world championship of offshore racing.Įfficiently covering the avant-garde tracks of Corum are the Lab, Bubble, and Heritage collection. A timepiece featured with nautical pennants on the dial and a 12-sided case. Serenading the wearer by a skeleton case, this timepiece is the forebearer of Corum’s philosophy.Īnother collection in the anchorage is the Admiral. Born in the 1980s, this collection dons the baguette movement in a transparent sapphire crystal case. One of these collections is the Golden Bridge. Surpassing the creative benchmarks since its inception, Corum has created some beautiful timepieces. The collections under the Corum hangar are Golden Bridge, Admiral, Lab, Heritage, and Bubble. A rare timepiece, the Diamond Weiss featured Rolls Royce’s famed front grill. This partnership churned out the timepiece called Diamond Weiss Gold. The futuristic personality of the brand was complemented by Rolls Royce in 1976 by officiating a unique partnership with Corum. Johnson, Jimmy Carter, Richard Nixon, and Bill Clinton. This particular classic was worn by 5 US presidents-George Bush Sr., Ronald Reagan, Lyndon B. Post the Golden Tube fame, Corum came forward with another classic, christened the Double Eagle Coin. For instance, in 1957-Corum created the Golden Tube model, a timepiece where the whole movement was fitted inside a tube. Even their competitors considered Corum to be one of the most creative watchmakers in the industry. In 1956 the first Corum watches appeared on the market and the brand launched a veritable cascade of new ideas with great success. This prompted them to always come back with something new and unique. Though most of their designs were fairly unconventional, models such as Chinese Hat, the Coin, and Romulus created a storm and were well-received among most watch lovers almost instantly. Right from its inception, Corum stood out for its innovative designs and original mechanisms. Corum watches was founded in 1955 in La Chaux-de-Fonds, Switzerland by Gaston Ries and his nephew, Renee Bannwart.
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